RCPS Press Report 4th February 2016

Giles Rocholl, a freelance photographer, was our recent guest when he enthralled us with his illustrated talk, ‘Photographing for Public Relations and News’. Giles has very much been a man of this parish, having started working life with the local Ackrill Press and having lived in Harrogate for over three decades until more recently moving to Tadcaster. Cutting his teeth as a cub reporter/photographer with the local newspaper and mentored by the late local press photographer Bill Robson, Giles eventually went to work for the York Evening Press, Yorkshire Evening Post and Yorkshire Post in Leeds. From 1996 to 1999 he was Picture Editor for the Lancashire Evening Post and latterly the Yorkshire Post before going freelance in 1999. Giles was been closely involved in the Regional Press’s digital photography revolution and its take up by industry. He has worked for International, National and Regional customers and currently includes Yorkshire’s top Banks, Construction, Property, Accountants and Law firms among his clients. As well as Public Relations photography, Giles also has interests in Architectural, Wedding and Art photography and is currently developing his skills as a landscape photographer. Recently many of the pictures shown in the regional press and on national news websites of the flooding in Tadcaster were ones Giles had taken. These and many other examples of his varied work were shown as a backdrop to him explaining how press photography works.

Giles opined that there was now fewer journalists/photographers working for the press than ever before. Digitalisation and the competition from social media sites meant that people were getting news in ways other than relying on printed matter. He said that given that most people have mobile ‘phones with integral camera’s it has meant that almost anyone can capture a news picture. If an incident occurs no longer does someone have to call the press and they then have to dispatch a photographer, many individuals in situ will have taken pictures, some of which might be acceptable to the press.  Giles went on to give some tips about ‘How to Get A Picture That Sells Your Story’ given that ‘A picture is worth a thousand words.’ He said this old saying is as true today as ever, because the first thing people take in when viewing media are the pictures. Many pages, whether they are on the web or printed publications, are planned around the images. It is therefore very important to accompany articles and releases with images that relate to or promote the message you wish to convey.  He said that the image should catch the attention of the viewer and encourage closer enquiry to the story behind the picture. Once a photographer has decided to inform the world of their message, they need to identify the media that the target audience already reads or may see. They should also study the images already published in the target media and decide which style will best promote your accompanying story, then shoot to suit. Giles said that some tips for a successful public relations (PR) shot include: Decide the clear message you are trying to convey; Don’t overload picture desks or publications with images, unless asked for; Where possible embed captions in image file information; PR aimed at newspapers needs to be fresh and turned around within hours sometimes; Check deadlines for images and copy well in advance; Keep on the right side of editorial desks by making their jobs easier for them. Deliver what they want; Keep captions and copy brief and informative but answer the following: “Who? What? Why? When? and Where?’

David Morland gave a vote of thanks for Giles’ most informative and entertaining talk. His current portfolio can be viewed at www.gilesrocholl.com

Very much on a similar theme, judging takes place on Monday 8th February of our Sport and Photojournalism competition, the judge being Paul Bullock.

A reminder that images have been sent out for the Image Interpretation Challenge, due to be aired on Monday 22nd February. In between, on 15th February, we have a Studio Portrait evening so bring along your favourite hat, feather boa, toy or whatever so you can be pictured in style! And finally, as if you need reminding, on Saturday, February 27th at 2pm we are holding a public event at Ripon Grammar School, when internationally acknowledged filmmaker and photographer, Michael Pitts, presents ‘In at the Deep End: Capturing Detail and Drama Underwater’. Michael has won Emmy awards, particularly for filming some of the most memorable David Attenborough programmes, including ‘The Private Life of Plants’ and ‘The Blue Planet’. It promises to be a great afternoon. Tickets are priced at £10 for adults and £7 for 16’s and Under and are available from Alan’s Gallery, 19 Kirkgate, G Craggs, 3 Moss’s Arcade and David Harrison Picture Framing, 35 Bondgate, all in Ripon or from an RCPS member. Tickets by post can be obtained with an SAE and a cheque payable to RCPS and sent to c/o14 Mallorie Close, Ripon, HG4 2QE. There may be unsold tickets available on the door, however past experience has shown that some patrons have been disappointed, so much better to be safe than sorry and get yours now!